How we went about user testing the Indie onboarding experience, our process and what we learned.
Adrian Myburgh – SaaS & Growth Product Designer
Thoughtful design, built to scale.
I’ve helped startups launch, scale and ship smarter. Designing experiences that empower people and drive growth.
About me
I make sense of complexity — then design for growth, applying systems thinking and a detective-like mindset rooted in research, data, and experimentation.
I’m a commercially-minded designer with 15 years of experience crafting digital products and scaling design teams.
I’ve played pivotal roles as a founding designer in early-stage startups, led strategic initiatives, and built high-performing teams from scratch.
I balance hands-on execution with shaping direction — whether building 0→1 platforms or evolving mature products.
I’ve played pivotal roles as a founding designer in early-stage startups, led strategic initiatives, and built high-performing teams from scratch.
I balance hands-on execution with shaping direction — whether building 0→1 platforms or evolving mature products.
Selected work
Beautifully-crafted experiences that deliver on strategy.
A collection of recent case studies.
0→1: Designing a credit monitoring app for SMEs
I led the design from 0→1 SaaS business credit score platform for with over 100,000 users and over £1m in ARR.
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Unlocking a 25% increase in conversion with A/B tests
Nothing fancy, just some basic data analysis and A/B testing to identify design optimisations that increased conversion by 25%.
Read case studyAfrica's largest financial services company investment app
I designed an investment app for Wealth Bonus – to view, manage and adjust your investments.
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Deeper financial insights with cloud accounting data
Connect to cloud accounting, match your contacts, and access financials on the companies you work with for deeper insights combined with credit data.
Available on request
Recruitment software to manage the entire process from search to hire
Design for a hospitality talent management platform including job postings, talent profiles and process management.
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A new home for the world's most luxurious hotels
Website design for the World Luxury Hotel Awards, including hotel profiles, awards voting, and on online store for merchandise.
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Credit to Dylan Jones and okalpha for the slick execution.
Art direction for the Indie illustrations and animation video
Design direction for the awesome illustrations and motion graphics as part of the Indie rebrand.
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Kind words from colleagues.
I've been fortunate enough to work with, and continuously learn from many talented and inspiring people over the years, from driven product thinkers and designers, to ambitious founders and leaders.
"As a designer, Adrian adds tremendous value in every stage of the process. From initial research right through to release and ongoing conversion optimisations."
"Adrian's a highly organised and structured team lead who values everyone's input in refining team processes."
"A strategically-minded and hands-on design leader that delivers impactful solutions, all while shaping the larger strategy."
"Adrian has everything that is great in a senior leader and product designer. Always calm, always present, always engaged, always curious and passionate to deliver excellence."
Articles
Written thoughts
Thoughts and scribbles are usually captured as notes, but occasionally I'll move them to written posts.
Usability testing our onboarding journey
Importing masked vector graphics into Figma without them breaking apart
A discovered workaround for maintaining masked shapes when importing vectors into Figma.