How we went about user testing the Indie onboarding experience, our process and what we learned.
Adrian Myburgh,
Digital product creator, designer and team lead.
A systematic and curious product designer combining strategy, user insights and data to drive success for customers and business.
About me
A comercially-minded designer with 15 years of experience crafting digital products and experiences.
I love bringing structure to chaos, am big on systems-thinking, and apply a "detective-like" approach using research, data and analytics to tackle complex problems.
I’ve played pivotal roles in scaling startups as a founding product designer while also leading design teams and strategic initiatives.
A balance of hands-on tactical execution as an individual contributor, alongside experience in shaping design strategy and managing high-performing design teams.
Let's go!
I’ve played pivotal roles in scaling startups as a founding product designer while also leading design teams and strategic initiatives.
A balance of hands-on tactical execution as an individual contributor, alongside experience in shaping design strategy and managing high-performing design teams.
Let's go!
Selected work
Beautifully-crafted experiences that deliver on strategy and vision.
A collection of recent case studies.
Building and launching the super platform for business owners
I led the design of a new business finance platform with now over 100,000 users and over £1m in ARR.
Read case study
Increasing conversion with A/B tests by 25%
Nothing fancy, just some basic data analysis and A/B testing to identify design optimisations that increased conversion by 25%.
Read case studyAfrica's largest financial services company investment app
I designed an investment app for Wealth Bonus – to view, manage and allocate your investments.
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Deeper financial insights with Xero and cloud accounting APIs
Connect to cloud accounting, match your contacts, and access financials on the companies you work with for deeper insights combined with credit data.
Available on request
Recruitment software to manage the entire process from search to hire
Design for a hospitality talent management platform including job postings, talent profiles and process management.
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A new home for the world's most luxurious hotels
Website design for the World Luxury Hotel Awards, including hotel profiles, awards voting, and on online store for merchandise.
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Credit to Dylan Jones and okalpha for the slick execution.
Art direction for the Indie illustrations and animation video
Design direction for the awesome illustrations and motion graphics as part of the Indie rebrand.
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Kind words from colleagues.
I've been fortunate enough to work with, and continuously learn from many talented and inspiring people over the years, from driven product thinkers and designers, to ambitious founders and leaders.
"As a designer, Adrian adds tremendous value in every stage of the process. From initial research right through to release and ongoing conversion optimisations."
"Adrian's a highly organised and structured team lead who values everyone's input in refining team processes."
"A strategically-minded and hands-on design leader that delivers impactful solutions, all while shaping the larger strategy."
"Adrian has everything that is great in a senior leader and product designer. Always calm, always present, always engaged, always curious and passionate to deliver excellence."
Articles
Written thoughts
Thoughts and scribbles are usually captured as notes, but occasionally I'll move them to written posts.
Usability testing our onboarding journey
Importing masked vector graphics into Figma without them breaking apart
A discovered workaround for maintaining masked shapes when importing vectors into Figma.